Celebrate NBDA’s 80th!

NBDA members can get a free pair of socks. Using the DeFeet STüDIO you can add your logo to their 80th anniversary design. Use code: NBDA80 at checkout and only pay for shipping.

DeFeet celebrates the NBDA anniversary by giving away a custom pair of socks, featuring the shop's logo, to every IBD. DeFeet created the original cycling specific sock and pioneered the custom sock market by focusing on independent bicycle dealers starting in 1992. Our first custom order was from a local shop. Dealers are pivotal in communities, getting so many riders started on the right foot. DeFeet is looking for dealers who want a partner for socks and accessories. Interested dealers click here.• Full service B2B platform for easy transactions. • STüDIO custom sock creation tools• No minimums, fast turnaround• Socks and accessories that generate high profit from minimal floor space